Do good.
Done right.
The Kind Being is an experimental studio dedicated to enriching and advancing the research, practice and advocacy of mindful and purposeful entrepreneurship.
About
Hello, my name is Enlin.I believe true innovation stems from a foundation of mindfulness, purpose and sustainability. With years of hands-on experience building ventures, I've dedicated my career to crafting strategies and designing businesses, brands and experiences that not only thrive commercially but also contribute positively to the world.At The Kind Being, I harness this blend of strategic acumen, entrepreneurial drive, and unwavering commitment to mindful and sustainable practices. I am here here to help micro- and small-businesses build ventures that are not just successful, but also inherently kind – to customers, community, and our planet. Let's create something meaningful together.Let's be in touch.
hi (at) thekindbe.ing
Work
With passion and compassion, I help businesses and brands to find, craft and express purpose and meaning to drive the growth and to make our lives better.
How can I help?
Sustainable Business Design
Design and implement sustainability-oriented business model.Kuiperbelt Mobility - urban e-mobility
Green Monday - plant-forward foodways
Take Your Veggie - modern plant-based dining
Business Ethnography & Insights
Design and implement ethnographic research for deeper and more actionable consumer insights.China Youthology - youth culture and brand youthification
Landor (ex Fitch Design) - cutting-edge brand retail and digital experience
QUO - bespoke travel and tourism concepts
The Boston Consulting Group (BCG) - consumer goods market research
Social Entrepreneurial Management
Help social enterprises and nonprofits grow and thrive.A Better Community - social enterprise market consulting
Teach for China - public relationship and volunteer management
AIESEC in BFSU
Daily Mindfulness
Guided breathwork for inner peace and mental clarity for busy entrepreneurs
Research
I aim to combine years of practical experience with a solid theoretical foundation to generate, hopefully novel, insights and inspire both the academia and the industry.
Doctoral Research
My research interests encompass sustainable entrepreneurship, immigrant entrepreneurship, and the well-being and coping strategies of entrepreneurs.Currently, I am doing my doctoral research at University of Groningen. My first doctoral research project focuses on the coping mechanisms of entrepreneurs in face of stress, adopting a qualitative approach with fieldwork in China expected in early 2026.
Other Academic Qualification
A business analyst by training, I hold a Master of Management in Hospitality from Cornell University (2013), and a Double Bachelor's Degree in Economics and English from Beijing Foreign Studies University (2008).